According to Stat Counter Global Stats research arm, Twitter now generates almost 10% of social media driven global hits to websites, while Facebook still reigns supreme as the primary source of traffic to global websites with almost half (48%) of ‘Social Media hits’.
Surprisingly, the number two social media traffic generator is not Twitter, but StumbleUpon with almost a quarter (25%). Furthermore, Stat Counter claims StumbleUpon was number one ahead of Facebook in the US last month, in terms of traffic generation.
As you can tell from the graph above (larger version here), Facebook peaked around in the holiday period at the end of the year and is actually losing share fast, although still dominant with roughly half of social media traffic coming from the social network. Twitter have enjoyed a similar growth curve since the end of last year, although the former’s growth is clearly accelerating faster in comparison to Twitter.
Unsurprisingly Facebook came out on top with the most users male or female. Worldwide, the U.S. held the top position for most Facebook and LinkedIn users by an overwhelming number. The 18-24 age range is one of the largest groups of social media users; however, they’re also one of the smallest populations in the country. In a more surprising number, less than 10 percent of the population uses Twitter.