Twitter, a social media site and also considered a form of micro-blogging, lets users send out statuses in less or equal to 140 characters. What makes Twitter special is that you can follow anyone and anyone can follow you. You can keep up to date with the things in life you care most about:
- From an advertising perspective, it is dreams come true. The audience you can advertise to be huge. Last year, twitter announced around 350 million accounts activated with around 460,000 accounts activating every day. You are not short of a target audience!
- It is not an obvious form of advertising. For example, an advert in PPC from a reader’s perspective looks like an advert. However, Twitter helps you disguise your adverts so they look more natural. This will increase your conversion rate dramatically.
With Google Ad Words leading this form of advertisement, PPC has grown to be a multi-billion dollar market for advertisers and publishers alike. What attracts advertisers to PPC is that you only pay for the success you get being clicks unlike banner advertising. It has truly revolutionized online advertising.
- Google has hit the spot with Ad Words. Used by hundreds of millions, this PPC program is exactly what advertisers want making it extremely easy to advertise online. Anyone can start advertising within 5 minutes!
- It is the most used advertising currently online. From this, hundreds of millions of people can’t be getting their preferred advertising type wrong, can they? Sometimes, it’s best to go with the flow.