PPC advertising more profitable. There are a large number of tricks and tactics that you can use to improve your CTR, bring you more traffic, cut your costs, and improve your conversions. Here are 10 PPC tricks that we think you should try in 2014.
1. Use your core traffic strategies with re-targeting.
2. Use ad scheduling.
3. Start a mobile campaign.
4. Try targeting display ads differently.
5. Track your PPC campaigns at the keyword level
6. Use multivariate testing.
7. Test Adwords sitelinks.
8. Experiment with ad extensions.
9. Import your campaign over to Bing Ads.
10. Segment your campaigns by geographic locations.